Social Media Manager and Content Creator

HAYLEY FEARNLEY

Manchester

hayleyfearnleyphoto@gmail.com

Why me?

Personal Account

My sewing account

  • 5+ years of hands-on social media marketing experience

  • Worked across a range of sectors including fashion/retail, tech startups, and music - I adapt fast

  • Built authentic, long-term relationships with influencers and creators

  • Create content for both personal and brand channels to continually experiment and because I just really enjoy it!

  • Grew Damaged Society’s Instagram following by 178% in 6 months — from 38K to 106K, all organic

  • Experience working with celebrity talent and coordinating live events

  • Skilled in Canva, Adobe Suite, Capcut, Meta Business Suite, Later, Sprout, Falcon, and TikTok Ads Manager - and always up for learning more to add to the ever growing list

  • Confident both on camera and behind the scenes — from presenting content to directing shoots and working with models

  • I’m a girl that does it all! I plan, shoot (short-form, long-form, iPhone or pro), edit, write captions, track analytics, refine strategy, and even help out with customer service messages where needed.

DMG SCY

DMG SCY

Personal

Personal

Sewing

Client 1 - Damaged Society

My role: Full time social media and content executive

I worked at Damaged Society from February 2024-October 2024. My main responsibility was planning and shooting content. This involved all Tik Tok content with a posting schedule of 2x videos per day, all campaign shoots with models (photography and videography), stills content for Instagram and email marketing and video content for in-store screens. I also completed reporting on a weekly basis and scheduled all the content.

Client 2 - Tessuti

My role: Social media and content executive

Tessuti was a premium fashion retailer and a part of JD Sports group. I started my role here as an apprentice and was quickly promoted due to my progression and skills shown within the business. I was brought in to help grow the Tessuti Womens account which I managed to grow by 20k followers during my time there, working from the ground-up. This involved the introduction of influencer campaigns, creating events and activations, hosting giveaways and boosted ads.

Festival Content

My role: Freelance content creator at 2000 Trees and Slam Dunk

This year I created content for Slam Dunk Festival for their Tik Tok account, as well as working with Marshall shooting short-form content for their Instagram accounts.

My personal content

My role: Freelance content creator at 2000 Trees and Slam Dunk

This year I created content for Slam Dunk Festival for their Tik Tok account, as well as working with Marshall shooting short-form content for their Instagram accounts.

Work Experience

    • Increased Tik Tok followers by 75,000 and Instagram by 80,000 in 8 months

    • Creating and managing content across social media, store screens, email marketing, website and paid ads

    • Managing Tik Tok and Tik Tok Shop

    • Community management

    • Scheduling content across Instagram and Facebook

    • Planning and executing campaigns and photoshoots

    • Influencer collaborations

    • Photography and videography

    • Assisting with buying

    • Communicating with PR and brands

    • Reporting and utilising analytics to inform the social strategy

    • Managing all social channels - TikTok, LinkedIn, Instagram, Facebook, YouTube, Pinterest

    • TikTok content creation

    • Developing briefs for internal and external teams and developing marketing campaigns

    • Reporting on performance, competitors and trends

    • Blog writing and copywriting

    • Assisting with email marketing, web design and SEO

    • Out of Home media and PR

    • Managing CEO’s personal brand on LinkedIn

    • Creating and managing content calendars

    • Increased followers by 20k

    • Assisting on campaign shoots and creating behind-the-scenes content with models and celebrity talent

    • Created TikTok account in 2020

    • Managing a team of content creators

    • Communicating with designer brands on shoots, collaborations and paid ads

    • Influencer outreach and marketing

    • Managing Facebook Ads

    • Planning social-first campaigns and creating briefs

Let’s work together!