Social Media Manager and Content Creator

HAYLEY FEARNLEY

Manchester

hayleyfearnleyphoto@gmail.com

Scroll down to learn more about me

〰️

Scroll down to learn more about me 〰️

Why me?

Personal Account

My sewing account

  • 5+ years of hands-on social media marketing experience

  • Worked across a range of sectors including fashion/retail, tech startups, and music - I adapt fast

  • Built authentic, long-term relationships with influencers and creators

  • Create content for both personal and brand channels to continually experiment and because I just really enjoy it!

  • Grew Damaged Society’s Instagram following by 178% in 6 months — from 38K to 106K, all organic

  • Experience working with celebrity talent and coordinating live events

  • Skilled in Canva, Adobe Suite, Capcut, Meta Business Suite, Later, Sprout, Falcon, and TikTok Ads Manager - and always up for learning more to add to the ever growing list

  • Confident both on camera and behind the scenes — from presenting content to directing shoots and working with models

  • I’m a girl that does it all! I plan, shoot (short-form, long-form, iPhone or pro), edit, write captions, track analytics, refine strategy, and even help out with customer service messages where needed.

Client 1 - Damaged Society

My role: Full time social media and content executive

I worked at Damaged Society from February 2024-October 2024.

My main responsibility was planning and shooting content. This involved all Tik Tok content with a posting schedule of 2x videos per day, all campaign shoots with models (photography and videography), stills content for Instagram and email marketing and video content for in-store screens. I also completed reporting on a weekly basis and scheduled all the content.

Skills: Tik Tok Shop, Canva, Capcut, Later, Davinci Resolve, reporting via Google Sheets and analytics tools

Videos

Photography

Client 2 & 3 - Marshall and Slam Dunk

My role: Freelance content creator at 2000 Trees and Slam Dunk

This year I created content for Slam Dunk Festival for their Tik Tok account, as well as working with Marshall shooting short-form content for their Instagram accounts. Much of the content had similarities and cross-overs so I have included them together here.

Skills: iPhone content, Blackmagic cam (iPhone app), Capcut, Videography (utilising DSLR, lighting and pro recording equipment)

Client 4 - Tessuti

My role: Social media and content executive

Tessuti was a premium fashion retailer and a part of JD Sports group. I started my role here as an apprentice and was quickly promoted due to my progression and skills shown within the business. I was brought in to help grow the Tessuti Womens account which I managed to grow by 20k followers during my time there. This involved the introduction of influencer campaigns, planning events and activations, hosting giveaways and boosted ads.

Some of the content I created can be seen to the left. There’s a lot I’d change about this content now but started as a great basis for my progression and gives you an idea of some of the projects I worked on.

Skills: Premier Pro, After Effects, Photography, Photoshop, Canva, Studio shoots, interviewing, PR

Client 6 - Chatloop

My role: Marketing and Content Executive

Chatloop is a tech startup based out of Manchester, working on building a new social media app. My role here involved:

  • Building the brand from the ground-up

  • Building the founder’s personal brand via LinkedIn, Podcasts and written posts

  • Communicating with PR agencies to get our name out there

  • Managing all social media accounts and being the face of the brand on Tik Tok

  • Being a self-starter and responsible for my own workload

Skills: Premier Pro, After Effects, Photography, Photoshop, Canva, Podcasts

My personal content

In addition to working with clients, I love posting on my personal account too. I love sewing so I have an account for this, as well as my main account which focuses on fashion\lifestyle, music and my job.

I find this is a great place to test out new ideas and build a community, and allows me to continually learn and experiment.

Work Experience

  • In October 2024, I went freelance full time to pursue social media management and music photography. Below are some of the artists I have worked with, helping manage their socials on tour and creating content for them:

    • Polaris (Festivals + Support for Slipknot + Support for ADTR - June 2025)

    • Ocean Grove (Supporting The Devil Wears Prada - Feb 2025)

    • The Wonder Years (Supporting Neck Deep - Jan 2025)

    • Cane Hill (Headline Nov 2024 and Supporting Resolve May 2024)

    • Polaris (Several support and headline tours since 2022)

    • Acres (Supporting The Plot In You September 2024)

  • Social Media and Content Executive | Feb 2024 - Oct 2024

    • Increased Tik Tok followers by 75,000 and Instagram by 80,000 in 8 months

    • Creating and managing content across social media, store screens, email marketing, website and paid ads

    • Managing Tik Tok and Tik Tok Shop

    • Community management

    • Scheduling content across Instagram and Facebook

    • Planning and executing campaigns and photoshoots

    • Influencer collaborations

    • Photography and videography

    • Assisting with buying

    • Communicating with PR and brands

    • Reporting and utilising analytics to inform the social strategy

  • Senior Social Media and Content Executive | June 2022 - Feb 2024

    • Managing all social channels - TikTok, LinkedIn, Instagram, Facebook, YouTube, Pinterest

    • TikTok content creation

    • Developing briefs for internal and external teams and developing marketing campaigns

    • Reporting on performance, competitors and trends

    • Blog writing and copywriting

    • Assisting with email marketing, web design and SEO

    • Out of Home media and PR

    • Managing CEO’s personal brand on LinkedIn

    • Creating and managing content calendars

  • Social Media and Content Executive | Sept 2020 - May 2022

    • Increased followers by 20k

    • Assisting on campaign shoots and creating behind-the-scenes content with models and celebrity talent

    • Created TikTok account in 2020

    • Managing a team of content creators

    • Communicating with designer brands on shoots, collaborations and paid ads

    • Influencer outreach and marketing

    • Managing Facebook Ads

    • Planning social-first campaigns and creating briefs

Let’s work together!

EMAIL ME AT: hayleyfearnleyphoto@gmail.com

www.instagram.com/hayleyrfoto